Have you noticed your makeup accentuating wrinkles and blemishes, making you look older? If your foundation cakes, mascara smears or lipstick bleeds,  you’ve come to the right place! We’ve got a wealth of helpful beauty tips for women over 40 to accentuate your natural beauty. The concept of “less is more” is key to the “no makeup” look for mature skin. 

Makeup artists agree the secret to a “no makeup” makeup look is first to nourish skin with moisture-enriching products then, learn how to apply makeup that creates a glow, highlighting your best features.

Facial Changes with Aging

We want to explain a bit more about the aging process on our skin; particularly the face, and share our beauty secrets to achieve an all-natural, No Makeup look with Clean Color by TrūAura Beauty. 

Physiological and environmental factors affect how the face ages. The way our skin ages depends on our genes, diet, exposure to the sun, skin type, facial expressions and how well you care for your skin. Women’s skin ages faster than men because of hormonal changes during and after menopause.

As we age, skin loses elasticity and fat, resulting in thinning, wrinkling, drooping and blemishing. Collagen, a fibrous protein, is present in cells in bone, skin, cartilage, ligaments and tendons. It works like glue, strengthening bone and tissues and providing elasticity to skin. 

Facial changes with aging correlate with a decrease in collagen production, resulting in skin losing elasticity. Reduction of collagen affects bone strength, which can alter facial structure and cause skin to pucker. Loss of elasticity causes skin to thin, sag and wrinkle.

In younger skin, fat is evenly distributed, giving a plump, smooth look to cheeks, chin, nose and around the eyes. Loss of fat results in skin becoming clumpy and sagging.

How to Combat Signs of Aging

Although many factors of aging are beyond our control, there are ways to nurture and hydrate skin to keep it looking healthy, firm and vibrant.

Experts recommend maintaining a morning and evening skincare routine to cleanse, moisturize and protect skin. TrūAura products contain prebiotics, probiotics, vitamins, essential fatty acids and other nutrients to cleanse, hydrate and protect skin.

Follow these six, easy steps using our core skincare treatment to protect the sensitive skin associated with an aging face. The steps are the same for both morning and night. However, we recommend using serums and moisturizers specifically formulated for day and night.

In the morning, apply Advanced Repair Day Treatment Serum. The Day Treatment Serum is lighter, packed with peptides, antioxidants and collagen-stimulating ingredients. 

At night, use Advanced Repair Night Treatment Serum. The Night Treatment Serum is heavier, designed to repair skin while you sleep. The formulation stimulates cell renewal, reduces discoloration, balances oil production and hydrates the skin. After serum, apply Replenishing Night Cream that is specially formulated to stimulate collagen and elastin production and repair tissue while you sleep.

The skin around the eyes is thinner, has less fat and is more prone to wrinkle, sag or show dark circles. For this, you’ll want to use TrūAura’s Advanced Repair Eye Treatment because it includes vitamins, oils and skin conditioners that reduce lines, wrinkles and dark circles.

The “No Makeup” Look

A “no makeup” look does not mean you skip makeup altogether. On the contrary, by investing in an effective skin-care program, your hydrated skin forms the base of a healthy, “No Makeup” look.  A minimal amount of makeup applied over hydrated skin allows the skin texture to show, creating a natural look that appears to be makeup-free.  Here are our helpful makeup tips and tricks to achieve that coveted, natural-looking makeup for women at any age. 

Select a Clean Color Palette

Start with colors that complement your skin tones and skin type. The goal is to use the minimum amount of foundation, concealer, blush and eye makeup to enhance your features, smooth out blemishes and dark spots and emphasize natural color. Subtle makeup application techniques are easy to learn. In just a few minutes each morning, you will look and feel healthy and rested.

Sheer Shades of Foundation and Concealer

Experts recommend starting with a sheer foundation as the base for a natural look for makeup for over-40 women. Try to match your natural skin shade. If you cannot find a natural shade, blend two together. Whether you use a brush or a sponge, the goal is to get light, even coverage. You can blend with your fingers and use a blotting sheet to remove excess.

OPTIONAL: After the foundation, you may choose to apply concealer to dark areas under eyes, imperfections or blemishes. Choose a color close to the shade of the foundation for a natural look. If the foundation is applied evenly, you should not need much concealer.

Highlight with Bronzers and Blush

Bronzers highlight and add warmth. Lightly brush bronzers along hairline, cheekbones and jawline. Add color with blush by applying with a circular motion to the apples of the cheeks. 

Brighten Your Eyes

Natural-looking eye makeup completes the look. Mature women’s eyebrows often thin or turn gray. To accentuate brows without creating an artificial look, follow your eyebrow’s natural line. Choose a color close to your natural eyebrow shade. Lightly stroke with pencil or brow powder to fill in where brows have thinned or lightened. Follow to the end of the natural brow line. Brush to even out color. If brows appear too dark, blot with a tissue and smooth with the fingers.

There are many options with eyeshadow and mascara. For shadow, use a light, neutral color that compliments your skin tone. The general rule of thumb is:

• For dark eyes, warm tones accentuate without overwhelming.

• For light eyes, cool colors brighten and glow. 

To achieve natural-looking makeup, choose neutral eyeshadow colors in the same family as your blush, such as peach, light taupe or soft pink. Our eyeshadow combinations include three colors geared toward warm or cool skin tones. They glide on easily and do not clump or crease after wearing. Prebiotic ingredients and vitamin E are antioxidants that enhance hydration and condition the delicate skin around the eyes.

You may choose to finish defining your eyes with mascara. Emphasize he outer edge of the eye by applying more mascara to the outer lashes and lighter coverage toward the inside. Some professionals advise older women to skip applying mascara on the bottom lashes because it tends to clump and smudge.

Emphasize Luscious Lips

Finish up with a glossy lip treatment or lip balm in a shade that works with your color palette. Use lip gloss throughout the day to keep your lips moist and glowing.

Get your No Makeup Makeup This Month

We cannot emphasize this enough: establishing a skin-care routine forms the basis of the no-makeup look. Healthy skin gives a glowing look that minimizes the signs of aging. You can modify the makeup routine to suit your lifestyle and create the look you want. By knowing you look your best, you project a feeling of confidence and assert your individuality.

To get started, take advantage of our special offer available until the end of the month. The “No Makeup” Makeup Favorites offers a 15% discount on a collection of five Clean Color cosmetics and microbiome-friendly skincare: Color Balance Blush and Perfect Liquid Foundation in your choice of colors, Highlighting Bronzer, Replenishing Day Lotion and Nourishing Lip Balm.

Browse our site or contact us to select signature skin-care products and makeup that will work with your skin tones and skin type. You can order online or work with a TrūAura Beauty Consultant. By joining our TrūAura Loyalty Club, you get discounts on each order and monthly deliveries with free shipping of products you select.